PinnedEli Daniel-WilsonNew Media: Today’s World Belongs to Content Creators and InfluencersThe rise of content creators and influencers has transformed the way brands reach their audiences. In Ghana, this trend has been growing…Mar 21, 20232Mar 21, 20232
Eli Daniel-WilsonBrand Positioning: Rising Above the Din with DigitalWe live in a time of limitless choices, largely as a result of the rapid growth and assimilation of technology in our everyday lives…Jun 20, 2021Jun 20, 2021
Eli Daniel-WilsonUnder the Influence:Micro or Macro Influencers — Understanding the Difference.Apr 19, 2020Apr 19, 2020